Goal
At UZU, Studio Nave led the entire process from brand creation and visual identity to the development of the marketplace and CRM. My goal was to push creative boundaries, delivering user-friendly and impactful designs that balance aesthetics, usability, and innovation. The main challenge was adapting the usufruct property model — a complex legal system — to be accessible and trustworthy for the Portuguese market, combining clear UX, legal transparency, and a seamless digital experience.
The result is a cohesive ecosystem, from brand to platform, that makes a complex model like usufruct simple, clear, and human-centered.
